You mention Fifa Coins on your site Fifa 14 ultimate team Coins that Numbers have formed an organic grassroots network and have held various events like mini-concerts and expos. How do you harness that community? Do you envision this becoming a bigger movement, beyond the clothes themselves?

Yes, we try to organise free events and parties once in a while, so members have a chance to meet and have fun. We try to involve our members as much as possible. Numbers 166 through 170, for example, form the band Moodak. We invited the WAN members to their gig. The band also gave away free CDs to some new members. It would be great if WAN could evolve into a gift culture in the future.

Theres a certain tension in We Are Numbers between innovation on the one hand and the outrage against disposable everything on the other. Isnt disposability a necessary component of regeneration? Dont we always have to get rid of the old in order to accommodate the new?